Clicks Optimize Tracker is installed on websites to provide owners with comprehensive traffic insights. While website owners decide when to activate the tracking tag, it's recommended to install it on all pages for maximum effectiveness.

Once deployed, Clicks Optimize Tracker scans and analyzes device and session-level metrics, including page locations, referrers, IP addresses, and user agents. Sophisticated algorithms identify signs of bot behavior, enhancing ad fraud detection capabilities.

Clicks Optimize employs sophisticated techniques to detect both general and sophisticated invalid traffic. General invalid traffic includes crawlers, data centers, and invalid user agents, while sophisticated invalid traffic comprises bots, fake user agents, repeated clicks, invalid IP addresses, and domain spoofing.

Our detection methods analyze IP addresses, user agent data, and browsing patterns to identify and prevent fraudulent activity, ensuring ad campaigns reach genuine audiences and maximize ROI.

Clicks Optimize trial offers full access to the Elite plan for two weeks. During this period, Clicks Optimize analyzes your site's status without activating blocking features, ensuring adequate data collection while minimizing the impact of outliers.

You'll have visibility into all detected invalid activities and access to features like placement and keyword insights. Clicks Optimize continuously monitors your webpage's traffic to ensure correct setup of configurations.